SOCIAL MEDIA DESIGN

easykind

#005
2025

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BRAND IDENTITY
ART DIRECTION
GRAPHIC DESIGN
MOTION GRAPHICS

THE BRIEF
Develop a flexible social media template system for easykind, translating the brand’s web identity into a cohesive Meta experience.

PROBLEM/OPPORTUNITY
The brand lacked a cohesive social presence that mirrored its website and new branding. It needed a scalable system capable of balancing educational information with premium, lifestyle-led wellness imagery.

INSIGHT
The social grid needed to function as both an informative resource and an approachable, playful lifestyle brand to truly resonate.

DESIGN INTENT

System Design: Adapted web UI into modular, vibrant social components.

Visual Balance: Paired data-heavy education with high-energy, lifestyle-led art direction.

Efficiency: Built flexible templates for rapid, brand-consistent posting.

OUTCOME
A premium, scalable social ecosystem that feels like a natural extension of the easykind brand.

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